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January 15, 2016Journal of Business and Industrial Marketing

How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms

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Authors

JZJing ZhangYJYanxin JiangRSRizwan Shabbir

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Cite This Study

Zhang et al. (2016) studied this question.

synapsesocial.com/papers/6a218dc384d1906bac5fc36dhttps://doi.org/10.1108/jbim-02-2014-0041
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