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July 27, 2012Journal of Business and Industrial Marketing

Brand equity in B2B services and consequences for the trade show industry

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AGAnja GeigenmüllerHBHarriette Bettis‐Outland

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Geigenmüller et al. (2012) studied this question.

synapsesocial.com/papers/6a93e97ec2fc253c55d68720https://doi.org/10.1108/08858621211251433
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