Transformation of Socio-Cultural Realities in the Process of Mediatization of Politics

The article examines the influence of mediatization on the formation and transformation of socio-cultural realities in modern society, where the media plays the role of a key intermediary in shaping political landscape and transmitting values. The study is based on a socio-cultural approach that emphasizes the role of sencemaking as a key mechanism for perceiving and constructing social reality. The author relies on a theoretical analysis of scientific literature, a conceptual interpretation of the concepts of mediatization and political communication, and compares different points of view on the interaction of media and politics. It is shown that the media transform the content of political and socio-cultural discourse. The results of the study indicate that mediatization contributes to changes in behavior patterns, an increase in the political activity of citizens, and a complication of social governance mechanisms. The influence of mediatization on the political sphere is particularly emphasized: politics becomes dependent on media formats, which leads to the dominance of visual and emotional components over substantive discussion.