February 1, 1991Journal of Marketing Research

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

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Naufel J. Vilcassim, Dipak C. Jain, Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity, Journal of Marketing Research, Vol. 28, No. 1 (Feb., 1991), pp. 29-41

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Vilcassim et al. (1991) studied this question.

synapsesocial.com/papers/6a1cb37dc9d372840a899b5d https://doi.org/10.2307/3172724

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Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Abstract

Discussion

Cite This Study

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Abstract

Discussion

Cite This Study

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