Assessment of Sustainability Indicators for Cosmetic Product Packaging in the DACH Region

The rapid expansion of the cosmetic products market, growing consumer eco-consciousness, and stricter packaging regulations, such as the PPWR, present significant challenges for the cosmetic industry. To assess the sustainability of cosmetic packaging, a benchmarking study was conducted across various product categories available in the DACH region (Germany, Austria, and Switzerland) using a set of selected indicators. The findings highlight an urgent need for action to ensure compliance with future PPWR requirements. While glass and aluminum packaging demonstrated high recyclability, plastic tubes often failed to meet the 70% recyclability target due to incompatible material combinations. Key barriers to recyclability included material incompatibility, metallization, and excessive colorization. Additionally, the use of recycled content in plastic and paper-based packaging was generally low, with only a few samples containing secondary materials. Other critical issues included packaging efficiency, the widespread use of secondary packaging, and use of uncertified renewable materials. Addressing these challenges will require industry-wide efforts to enhance material compatibility, increase recycled content, and optimize packaging design for greater sustainability.