News Coverage of Social Protests and the Effects of Photographs and Prior Attitudes

A consistent news frame that deligitmizes and depicts most social protests as "police vs. protesters" has been identified in studies of news coverage of social movements. This study used an experimental design to examine the extent to which photographs and prior attitudes toward protests and protesters in general contribute to previously identified framing effects of protest news. Results indicated that for the protest issue of interest evaluations of the protest and protesters were more negative when photos depicting higher levels of conflict were shown. The amount of conflict shown in the photos did not affect evaluations of the protest and protesters when the issue was of less interest to participants. Additionally, participants who had more positive prior attitudes toward protesting in general were more likely to identify with the protesters in the stimulus story and to perceive that the protest was more effective than were those with more negative prior attitudes. Findings suggest the need to address possible nuances associated with the visuals alone and to incorporate prior attitudes when examining effects of news coverage of protests.