Pirate culture and hacktivist mobilization: The cultural and social protocols of #WikiLeaks on Twitter

This article uses the case of Twitter activity under the #WikiLeaks hashtag to address issues of social movements online. The aim is to analyze the potential of elusive web spaces as sites of mobilization. Looking at linguistic and social aspects, our main questions were: What are the characteristics of the communication in terms of common discursive codes versus fragmentation? In what respects can social order be distinguished, and to what extent are connections between users simply random? Are there any prominent patterns as regards the commitment of participators over time? With the help of tools from semantic, social network and discourse analysis, we were able to show that common codes, networks of connections and mobilization do exist in this context. These patterns can be seen as part of the elaboration of a ‘cognitive praxis’. In order to organize and mobilize, any movement needs to speak a common language, agree on the definition of the situation and formulate a shared vision. Even though it is global and loosely-knit, Twitter discourse is a space where such processes of meaning-production take place.