The Framing of Sexual Difference in SI for Kids Editorial Photos

The 1996 Olympic games, billed as "the gender equity Olympics," held out promise for better media coverage of female athletes; during the games, women's sport and its audience reached record levels. However, did the success for women's sports during the Olympics translate to significant changes in sports media? This study examines post-1996 editorial photographs in SI for Kids (SIK) to determine whether post-Olympic female athletes received more favorable coverage than in the magazine's inaugural issues.