Understanding motivation, challenges and work life balance among solo women entrepreneurs in Delhi, NCR, India: a qualitative study

This research aims to understand the motivation, work-life balance, challenges, and coping strategies of solo women entrepreneurs working in Delhi NCR, India. Researchers employed a qualitative approach using thematic analysis and formed five major themes (motivations, rewards, challenges, coping strategies and scope of growth and development). Researchers aim to explore the entrepreneurial pathways of solo women entrepreneurs by understanding motivation, challenges, and how they employ strategies to overcome challenges. The researchers identified a purposive sample with a qualitative and non-probabilistic approach and purposely selected respondents working as solo women entrepreneurs in Delhi NCR. This study conducted 21 in-depth interviews of solo women entrepreneurs in Delhi NCR. The data on women entrepreneurs were collected through semi-structured interviews. The findings indicated that motivations for running a solo women's entrepreneurship include self-satisfaction, passion, innovative ideas, and self-belief. This research is an honest attempt to realise the various challenges and work-life balance issues faced by a solo woman entrepreneur in Delhi, NCR, India. It can help future scholars and policymakers to study women's entrepreneurship.