This article analyzes how Indian Matchmaking frames Indian American women as symbols of multiculturalism, highlighting their roles as commodities.
Indian Matchmaking (2020–), a popular reality romance TV show, forwards the Indian American woman as an influential conduit of a marketable multiculturalism. Using contemporary arranged marriage as a framework, this article explores how racialized femininity acts as an attractive commodity spectacle. The Indian American woman is a crucible within which multiple, familiar axes of multicultural selfhood— cultural in-betweenness, gender trouble, and generational conflict—are transformed into popular entertainment. Ultimately, Indian Matchmaking shows how contemporary multiculturalism creates space for itself on the US national stage by turning potentially threatening differences into desirable commodities.
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Anwesha Kundu (2026) studied this question.
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