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This article illustrates the challenges of creating a faculty development program on technology through the presentation of experiences with one such program, the Virtual Guild. Using examples from the Virtual Guild, the authors focus on the areas of program design and faculty motivation. The discussion of program design involves selecting content and determining the program format. Motivational issues discussed include individual- and organizational-level factors, as well as the combined effect of these factors on faculty participation.
Padgett et al. (Sat,) studied this question.