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This study focused on the representation of hegemonic masculinity in Pakistani TV serials. Its motivation came from the analysis of Pakistani drama, which does not adequately cover women's rights. Pakistani TV serials have this masculine attitude which is the leading cause of many conflicts in Pakistani society. Connell developed this hegemonic theory as a theoretical framework in this present research. Through this theory, it can be clear that hegemonic masculinity depends upon which factors and how these factors are collected together to make this hegemonic term stronger in Pakistani society. This quantitative research investigates two selected Pakistani TV serials, namely "Rang Mahal" and "Qayammat". The findings of this research make clear that hegemonic masculinity is not only a term but a disease which have deep roots in Pakistani society. And this disease infects not only people; Pakistan's norms, values, and culture are also distracted day by day. Recommendations and suggestions for future researchers are also added at the end of the research.
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Aslam et al. (2022) studied this question.
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