Rhetorical Argumentation as a Public Action: The Case of Volodymyr Zelenskyy’s Presidential Rhetoric

The article examines speeches delivered by Volodymyr Zelenskyy and focuses on analysis of rhetorical strategies implemented by the current Ukrainian President in the aftermath of Russia’s full-scale military invasion of Ukraine. The authors drew attention to the usage of political correctness and political incor-rectness as tools of rhetorical argumentation identified in speeches of Ukrainian President. To illuminate this area, they made an attempt to assess the efficiency of Volodymyr Zelenskyy’s „going public” strategy in terms of the rhetoric efficiency in order to state and promote official position of Ukrainian authorities on the international arena.