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Islam has a positive effect on human being for its comprehensive guidelines for showing both worldly and heavenly peace in life. Conventional ethics could not perfectly shape the harmless, peaceful human behavior at work and life because of its concentration on materialistic or worldly view. Fear to Almighty Allah protects human being from doing work harmful for himself and others, whereas it is absent in conventional ethics because other religions permit alcoholism that influences people to violate every religious code for their worldly life. In another way, secular politics bounds alcoholic and non-alcoholic people with its worldly laws and regulations, and willingly or unwillingly slides them away from codes of religions. Islam can aid at avoiding suspected haram-content beverage products for its power of haram-halal codes since alcoholism is prohibited in Quran. According to Usul-Al-Fiq, pork and other animal fat used in various food and beverage products is haram since eating pork is listed in haram codes in Quran. In this study, a conceptual framework is developed to provide an insightful linkage between Islamic beliefs (personal, family, social and institutional beliefs) and purchase intention towards haram-content suspected beverage products.
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Ahmed et al. (2017) studied this question.
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