Factors affecting the Adoption Level of C-Commerce: An Empirical Study

The major objective of this paper is to examine the determinants of collaborative commerce (c-commerce) adoption with special emphasis on Electrical and Electronic organizations in Malaysia. Original research using a self-administered questionnaire was distributed to 400 Malaysian organizations. Out of the 400 questionnaires posted, 109 usable questionnaires were returned, yielding a response rate of 27.25%. Data were analysed by using correlation and multiple regression analysis.External environment, organization readiness and information sharing culture were found to be significant in affecting organizations decision to adopt c-commerce. Information sharing culture factor was found to have the strongest influence on the adoption of c-commerce, followed by organization readiness and external environment. Contrary to other technology adoption studies, this research found that innovation attributes have no significant influence on the adoption of c-commerce.In terms of theoretical contributions, this study...