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Finding social influencers is a fundamental task in many online applications ranging from brand marketing to opinion mining. Existing methods heavily rely on the availability of expert labels, whose collection is usually a laborious process even for domain experts. Using open-ended questions, crowdsourcing provides a cost-effective way to find a large number of social influencers in a short time. Individual crowd workers, however, only possess fragmented knowledge that is often of low quality.
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Arous et al. (2020) studied this question.