T]he Internet... is a medium for the instantaneous transmission of ideas free of the web of social controls.Ideas on television or radio, or in books and magazines, emanate from corporate offices.Ideas on the Net emanate from a million servers worldwide.Ideas do not get in or out of those corporate offices, let alone make it into the broadcast or the publication, without someone's strict review and approval.Ideas spread across the Internet like viruses through a crowded city.
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Amy E. McCann (2006) studied this question.