The Role of Promotion and Influencer Marketing in Tourism Development

This research discusses the role of promotion and influencer marketing in tourism development. The objects used are tourist attractions that are being developed. The research method used is literature review, which aims to develop hypotheses in subsequent research. The results of this study include: 1) Promotion plays a role in Tourism Development, meaning that with promotions carried out by tourism actors and the government, either through social media, electronic media or print media will play a role in developing tourist attractions in these locations; 2) Influencer marketing plays a role in Tourism Development, This means that with the influence, solicitation and content provided by the influencer, potential consumers or tourists will be fascinated and interested in visiting the promoted attraction.