What type of study is this?

This is a Descriptive Qualitative study.

The Phenomenon of Fear of Missing Out (FOMO) and Consumption Practices on TikTok Shop Among Generation Z

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Qualitative analysis reveals FOMO influences impulsive consumption and product choices in Generation Z, indicating strong social media ties.

FOMO significantly influences Generation Z's consumption behavior on TikTok Shop.
Respondents reported increased impulsive purchases due to a fear of missing trending products.
Descriptive qualitative analysis involved interviews and observations among active TikTok Shop users.
Findings emphasize the critical role of social media in shaping Generation Z's shopping habits.

Rizki et al. (2025) studied this question.

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Qualitative analysis reveals FOMO influences impulsive consumption and product choices in Generation Z, indicating strong social media ties.