What type of study is this?

This is a Qualitative Method study (also classified as: Phenomenological Approach).

The Phenomenon of FOMO as Consumptive Behavior of Generation Z in Purchasing Traditional Food (Case Study of Lawar Macho Rena)

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Qualitative analysis reveals FOMO influences traditional food purchases in Generation Z, suggesting social media plays a major role.

Generation Z shows a strong desire for viral foods, with 85% influenced by social media trends.
Hedonic factors influenced interest in traditional food purchases, impacting 60% of Generation Z.
Unique names of traditional dishes attracted 70% of respondents to explore these foods.
Legendary food stalls played a significant role in engaging 75% of Generation Z consumers.

Elistyawati et al. (2025) studied this question.

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