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November 18, 2022Asia Pacific Journal of Marketing and Logistics27 citations

An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China

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WCWeisheng ChiuGOGa‐Eun OhHCHeetae Cho

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Chiu et al. (2022) studied this question.

synapsesocial.com/papers/6a1d7d025a0c5c56ea04f0cbhttps://doi.org/10.1108/apjml-01-2022-0029
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