Answers are grounded in this paper and cite their sources.
Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries; identifies different economic, organizational/managerial, industry specific and governmental/legislation and infrastructure factors which influence the various dimensions of the innovativeness of organizations; and suggests how this alternative approach can be used for the better understanding of the concept of the innovativeness of organizations and its applied context within the marketing discipline.
No takes yet. Share an insight, caveat, or question.
Avlonitis et al. (1994) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: