The strategic shift towards satisfying customers with customised product-services has intensified over the last decade. However, a formidable challenge emerges in effectively integrating supply chain partners into this service-oriented paradigm. This complexity is compounded by a gap in the literature: a dearth of frameworks that offer a holistic view of these specialized ecosystems. To address this challenge, this paper seeks to elucidate the pivotal elements governing the management of supply chains for customised product-services and to map their interrelationships. Drawing upon an extensive literature review, we propose a novel conceptual model that overcomes the weaknesses of previous approaches by synthesizing these core elements in an integrated manner. Uniquely, the model considers the entire lifecycle of new customised product-services, framed within a collaborative vision among supply chain members. The fundamental elements affecting the management of these supply chains are systematically described. Finally, the paper concludes by proposing some lines for future research directions.
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Alfaro-Saiz et al. (2026) studied this question.
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