What question did this study set out to answer?

Review the concepts of social responsibility and business ethics in marketing and develop an approach to integrate them into the strategic planning process.

January 1, 1987Journal of Marketing

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

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Authors

DRDonald P. RobinWake Forest University RRR. Eric ReidenbachUniversity of Southern Mississippi

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Implication

Conceptual review reveals barriers to adopting ethics in marketing practice, highlighting a framework to integrate social responsibility into strategic planning.

Key Points

Review the concepts of social responsibility and business ethics in marketing and develop an approach to integrate them into the strategic planning process.
Reviewed foundational concepts and theoretical literature concerning corporate social responsibility and business ethics.
Examined practical organizational barriers that limit the adoption of ethical concepts by marketing practitioners.
Developed a conceptual framework to embed ethics directly into the strategic marketing planning process.
Identified key structural and conceptual barriers that impede marketing practitioners from implementing ethics and social responsibility in practice.
Formulated an integrated approach that connects ethical and socially responsible principles to strategic marketing decisions.

Cite This Study

Robin et al. (1987) studied this question.

synapsesocial.com/papers/6a1d84147328fa9a742f9de2 https://doi.org/10.2307/1251143

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Implication

Conceptual review reveals barriers to adopting ethics in marketing practice, highlighting a framework to integrate social responsibility into strategic planning.

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Discussion

Member takes

Implication

Key Points

Cite This Study

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Discussion

Member takes

Implication

Key Points

Cite This Study

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