Managing mental health: athlete help-seeking

Despite sport managers’ efforts to address mental health, many athletes have increased risks of anxiety and depression. Unfortunately, many athletes do not seek help. Using a mixed-method approach, this study’s purpose was to identify organizational factors that impact an athlete’s willingness to seek help (Phase I) and determine the extent to which these identified factors predict athlete help-seeking intentions (Phase II). Phase I focus group (n = 30 athletes) results indicated that Athlete Culture (sub-themes Businesslike and Toughness) and Coach Connection have the greatest impact on athlete help-seeking. Phase II survey (n = 474 athletes) results indicated through structural equation modelling that Businesslike, Toughness and Coach Connection were associated with help-seeking, while controlling for gender, race/ethnicity, and common method variance. Results indicate sport managers that establish genuine relationships with athletes and de-emphasize the sport ethic will better facilitate a help-seeking culture in their organizations.