Natural Capitalists: Increasing Business Students’ Environmental Sensitivity

Recently, management educators have proposed that colleges of business should enrich their curricula with environmental topics. However, there has been little research assessing how environmental materials affect business students. In this study, the authors examine the effect of a required course using six different measures of environmental concern. They found that business students expressed greater levels of environmental concern on each of the six measures at the end of this course. The authors discuss these results given the proposals to include environmental topics in business courses and suggest how to incorporate environmental materials into these courses.