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Journal of Medical Economics andwe, as the Editors-in-Chief of the journals, want to share our perspectives on the emerging trends in health economics and outcomes research (HEOR) for 2024.Our intent is not to set an editorial agenda but to highlight what we think are topics of key importance.We hope this article shows you -the journals' readers and authors -our commitment to keeping these journals at the forefront of research and scholarship in clinical outcomes, effectiveness, value, and economics.We aim for a forward-looking, global, and equitable approach to content that balances innovation with replication, validation and application.Our objective is to advance these interlocking fields and translate new knowledge into practical and actionable information.As editors, we are dedicated to using our journals as scientifically grounded, peer-reviewed channels to enable cost-responsible, equitable, and quality healthcare, turning limited availability into fair accessibility for those in local, regional, and global settings.Herein, each Editor-in-Chief contributes their personal perspectives on trends in HEOR for 2024 and how building on these trends in the coming year will be critical to further innovation.
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Abraham et al. (2023) studied this question.
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