Collateral victims of consumerism are the ‘flawed consumers’ - lacking resources that socially approved consumer activity requires. Collateral damages refer to the new frailty of inter-human bonds resulting from the transfer of consumerist patterns upon relations between humans. Collateral casualties of consumerism are all men and women affected by either of these and thereby confronted by a series of unfamiliar challenges difficult or impossible to cope with.
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Zygmunt Bauman (2007) studied this question.