Is the valuer the barrier to identifying the value of sustainability?

Purpose – Broad‐scale investment in sustainability is limited due to the lack of evidence of the relationship between sustainability and the property's market value. Although evidence is amassing and being analyzed through advanced modeling, this evidence is not being reflected in the valuation process. Valuers have a pivotal role in financial markets, in the reporting of asset values. Consequently, they are the current barrier in large‐scale investment in sustainability, due to their lack of reporting or consideration of sustainability in the valuation process. This paper seeks to address these issues.