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Using an affordances approach, this study examines how U.S. media outlets use Snapchat to reach young audiences. Results of a content analysis and interviews reveal publishers on Discover adopt Snapchat's affordances and adapt their media type and story topic using visuals. Findings also suggest media outlets retain their own character in news judgement. Overall results offer a broader understanding of the affordances and constraints of social media platforms used by publishers.
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Eun Jeong Lee (2018) studied this question.
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