We evaluated the extent to which vividness of imagery is correlated with creativity in a sample of 1361 university students from different disciplines and assessed which sensory modalities of vividness of imagery best predicted creativity. Vividness of imagery was generally poorly correlated with creativity and, for all subjects combined, explained only about 2% of total variance in creativity. Promising directions for research are mentioned.
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Campos et al. (1993) studied this question.
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