Some big ideas for some big problems.

Although most psychologists do not see sustainability as a psychological problem, our environmental predicament is caused largely by human behaviors, accompanied by relevant thoughts, feelings, attitudes, and values. The huge task of building sustainable cultures will require a great many psychologists from a variety of backgrounds. In an effort to stimulate the imaginations of a wide spectrum of psychologists to take on the crucial problem of sustainability, this article discusses 4 psychological approaches (neo-analytic, behavioral, social, and cognitive) and outlines some of their insights into environmentally relevant behavior. These models are useful for illuminating ways to increase environmentally responsible behaviors of clients, communities, and professional associations.