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Peter Swann has discovered a new type of innovationhe calls it 'common innovation'which is non-business, 'vernacular innovation' (lovely phrase, that) undertaken by the 'common man or woman', often involving 'quite ordinary and unexceptional activity ' (p.3). The purpose of this thoughtful and interesting book is to provide what is in essence a field report with fast-moving sketches of initial sightings, and an attempt to formulate some theoretical apparatus with which to capture and study this phenomenon.
Jason Potts (Fri,) studied this question.