Who reads daily newspapers in the USA and in Germany? Despite a steady decline of newspaper reading, the sociodemographic determinants of newspaper readership have been surprisingly stable in both countries since the mid-1970s. A long-term comparative analysis of audience data suggests that newspapers serve different cultural functions: in the USA, they seem to be more and more an instrument of social distinction; in Germany they also maintain a function of social integration.
No takes yet. Share an insight, caveat, or question.
Schoenbach et al. (1999) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: