Answers are grounded in this paper and cite their sources.
Deals with the success of relationship marketing in the private banking sector. A comprehensive literature review of relationship marketing was undertaken. A study was undertaken among a sample of 118 high net worth individuals, 53 with personal bankers, and 65 without, to establish whether relationship marketing was working in this banking sector. The results show that relationships are an important criterion in the selection of a privatebank. A comprehensive analysis of the various stages a client has in a relationship with a bankare discussed. Lastly, the implications for the private banking industry are dealt with in a comprehensive manner.
No takes yet. Share an insight, caveat, or question.
Abratt et al. (1999) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: