The Public's Use and Perception of Newspapers

Journal Article The Public's Use and Perception of Newspapers Get access LEO BOGART LEO BOGART Leo Bogart is Executive Vice-President and General Manager of the Newspaper Advertising Bureau. The survey reported in this article was conducted by Audits & Surveys, Inc. At the Newspaper Advertising Bureau, Albert E. Gollin directed its design and execution. Detailed reports on the survey findings are in preparation by Gollin, Charles Lehman, and Joan Lambe. Their valuable contributions are appreciatively acknowledged. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 48, Issue 4, WINTER 1984, Pages 709–719, https://doi.org/10.1086/268877 Published: 01 January 1984