The document is intended as a non-technical “teaser” for entrepreneurs, local authorities, NGOs and funders to consider the potential for nature-based business opportunities resulting from existing or soon-to-be restored wetlands. It will be the entry point on the Restore4Life Wetland Restoration Hub for the theme of nature-based business development. Wetlands represent a significant but underused opportunity for small businesses. By applying nature-based solutions, entrepreneurs can create value while contributing to environmental sustainability. The approach requires a shift in perspective, from seeing wetlands as constraints to recognising them as assets. This brief guide demonstrates that a wide range of business models are possible, from biomass production to tourism, fisheries to forestry and aquatic environmental services. While challenges exist, they can be addressed through careful planning, collaboration, and innovation. The key message is that wetlands are not only important for nature, but also for people and the economy. By working with nature rather than against it, small businesses can play a vital role in building a more sustainable future. The document has these features: ● Can be read in less than 20 minutes.● The main messages are rehearsed in text, tables and figures to reinforce them and accommodate different reading styles.● Includes links to the body of related work already carried out within the Restore4Life project (in particular D2.3, D4.1, D4.3, M17, and M18 previously uploaded) and other appropriate external sources for readers to explore at will and spark ideas.● The guide is not a menu – it suggests some potential business models but also encourages innovation. By the end of 2026, the document will be redesigned for web compatibility, supplemented with illustrative photographs, and updated to include the tools and case studies now under preparation in WP4, namely: (1) a handbook for policy makers on supporting business activities based on NbS in restored wetland ecosystems;(2) a Restore4Life floodplain NbS business potential index (based on PESTLE and market analyses from Task 4.1, matrix of new economic benefits from Task 4.2, societal and financial support structures from task 4.3), that will help users (whether entrepreneurs, policy makers or investors) evaluate the NbS readiness of and benefits from particular restored wetland sites;
Goriup et al. (Fri,) studied this question.