Market orientation and strategic behaviour at high-tech companies

The paper is focused on market orientation with a special emphasis on strategic behaviour at -tech companies in the Czech Republic. Market orientation is based on marketing conception is described by many researchers as a method that helps to contribute to the better of a company. The perception of the implementation of market orientation is evolving. , the main principle is still the same – market orientation has a positive impact on business . Nowadays, a lot of authors deal with the implementation of market orientation. From reason, we have undertaken research entitled: “Research on implementation on market in Hi-Tech Firms” (GA 402/07/1493). The paper deals with market orientation and behavior at hi-tech firms. The objective of the paper is to assess relationships between orientation and strategic behaviour at high-tech companies. The data was acquired via Method questionnaire, which measured market orientation in a company. The New Method , containing a 7-point Likert scale created by Tomaskova [54] was used for the . The complete database was analyzed by using standard statistical methods (correlation , Spearman correlation coefficient, chi-square) as well as other sophisticated techniques (Cronbach alpha). The main results of the research show that the level of market orientation at hi- firms in the Czech Republic is high and confirms the importance of obtaining information and this information inside the company for market orientation. The main results of the research show that market orientation has a significant influence on strategic behaviour. It is to say that strategic behaviour is a part of market orientation. This strategic behaviour can divided into two parts: Firstly gaining information for strategic company decision-making and, , ways of using the information obtained in a company. Both these parts have a significant on business performance.