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September 10, 2025E+M Ekonomie a ManagementOpen Access

Back to the future of fashion: Circularity and consumer ethics

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Authors

INIsabel Novo‐CortiMMMatías Membiela-PollánDTDiana Mihaela Tîrcǎ

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Overview

Observational analysis reveals support for circularity in the fashion industry among young consumers, indicating a shift towards sustainable fashion.

Key Points

  • There is strong support for circularity in the fashion industry among young consumers, and this trend is likely to grow.
  • The analysis used multiple linear regression on primary data, focusing on key variables linked to circular economy practices.
  • Several frameworks explored include consumers' awareness of sustainability, ethical consumption, and technological advancements in fashion.
  • The findings suggest that corporate strategies must align with consumer values to promote ethical and responsible consumption.

Cite This Study

Novo‐Corti et al. (2025) studied this question.

synapsesocial.com/papers/68c18c089b7b07f3a061497dhttps://doi.org/10.15240/tul/001/2025-3-013
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