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August 17, 2025RecyclingOpen Access

Platform-Driven Sustainability in E-Commerce: Consumer Behavior Toward Recycled Fashion

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Research demonstrates consumer interest in recycled fashion on digital platforms, highlighting AI and AR's roles.

Consumer interest in circular fashion, such as recycled clothing, increased with AI and AR tool effectiveness.
Demographic factors like age, gender, and education strongly influence attitudes towards digital fashion innovations.
The study utilized a structured questionnaire and online survey of 1000 consumers to gather data.
Findings suggest that strategic platform features can promote conscious fashion choices and sustainability.

Sardianou et al. (2025) studied this question.

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