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December 8, 2025SustainabilityOpen Access

Sustainable Fashion in China: Consumers’ Second-Hand Clothing Intentions and Market Evolution

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Authors

ZZZ. ZhangUniversity of Leeds

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Implication

This analysis reveals motivations and barriers for Chinese consumers in second-hand clothing, indicating significant environmental awareness and social influence for market development.

Key Points

Market evolution shows barriers to second-hand clothing purchases include trust and hygiene concerns, while motivations are driven by environmental awareness and social influence.
Findings indicate strong consumer interest among millennials and Generation Z in sustainable fashion, emphasizing the importance of cultural context in adoption.
The study employs a mixed-methods approach with interviews and surveys, highlighting diverse motivations and barriers to purchasing second-hand clothing.
Online platforms are essential for market development, suggesting strategies to enhance trust and promote education through social media campaigns.

Cite This Study

Z. Zhang (2025) studied this question.

synapsesocial.com/papers/694020e22d562116f28fa94e https://doi.org/10.3390/su172410997

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Implication

This analysis reveals motivations and barriers for Chinese consumers in second-hand clothing, indicating significant environmental awareness and social influence for market development.

Sustainable Fashion in China: Consumers’ Second-Hand Clothing Intentions and Market Evolution

Discussion

Member takes

Implication

Key Points

Cite This Study

Sustainable Fashion in China: Consumers’ Second-Hand Clothing Intentions and Market Evolution

Discussion

Member takes

Implication

Key Points

Cite This Study

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