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December 30, 1991Western Journal of Speech Communication

Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages

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MAMike AllenQueensland University of Technology

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Mike Allen (1991) studied this question.

synapsesocial.com/papers/6a1e9c17bf2a5d44faaf152bhttps://doi.org/10.1080/10570319109374395
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1One-Sided Versus Two-Sided Communication Under Indirect Awareness of Persuasive Intent1968 · 15 citations
  2. 2Identifying Effective Components of Alcohol Abuse Prevention Programs: Effects of Fear Appeals, Message Style, and Source Expertise1983 · 72 citations