Integrating Laptop Technology into the Classroom: A Pedagogical Challenge for Marketing Faculty

Many marketing faculty are experiencing the pressures of integrating technology into the classroom. One venue of integrating technology that is becoming increasingly more common is the adoption of a laptop environment. However, with this type of new learning environment typically comes pedagogical challenges that must be addressed in order for this paradigm shift to be effective. This article highlights pedagogical challenges faced by the marketing faculty at Minnesota State University, Mankato as they moved from a traditional classroom environment to a laptop environment. These challenges should provide some insight to those faculty and universities considering bringing the laptop computer into the classroom.