Axiological Potential Of J. Biden's Inaugural Speech

The inaugural speech is an integral part of the inauguration ceremony of a newly elected president and an important component of political culture. The text of a president's first official address as the head of state is a complex verbal formation in terms of both structure and content and can be considered as a construct of the national axiosphere. The formation of the verbal image and the prioritization of the national policy of the presidential team largely depend on its explicitness. The study analyzes verbal techniques aimed at activating the functionality of the inaugural speech, namely the transfer of an axiologically oriented intention by the speaker. The public speech aims to achieve an emotional response of recipients through the text based on a system of value meanings. In linguistic terms, the intentionality and persuasiveness of the inaugural speech are achieved through the text expressiveness due to linguistic units with a characteristic connotative component of meaning, and the functional and stylistic text design. The intertextuality of the inaugural speech is based on a high degree of metaphorization and the inclusion of axiological orientations, which are key components of the cultural and cognitive base of the national audience. Based on the analysis of the stylistic design of the speech text, a number of stylistic means was found with a predominance of syntactic level stylistic devices aimed at imprinting value orientations in the cognitive base of recipients.