This paper reports on a Canadian MBA program which features students assisting small business owners considering expansion into Mexico. The program includes country and market analyses for the company as well as an actual site visit by the student to the Mexican market. The experience is evaluated from the prospective of the student, the business owner, and the academic administrators. Data collection methods include both mail-out survey and focus group formats.
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Munro et al. (1998) studied this question.
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