Customers' Involvement and the Replacement Cycle

This study examined two hypotheses, (1) that there is a positive relationship between involvement and the length of the replacement cycle and (2) that there is a negative relationship between involvement and the replacement rate. A Pearson product-moment correlation of .806 confirmed the first hypothesis and a decrease in the c constant in the logistics equation confirmed the second hypothesis. 124 undergraduate business school students served as subjects and the stimulus object was athletic shoes.