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Overview This paper seeks to demonstrate remedies for two deficiencies in literature on museum visiting. Firstly, it attends to generic rather than situationally-contingent motivations. Secondly, it considers non-visitors as well as visitors. Particular attention is also given to constraints on visiting and how people try to 'consume' cultural attractions. The discussion is resourced from a sample survey conducted in Edinburgh, a city which provides many opportunities (of which many are free of charge in terms of admission) for visiting museums and like cultural attractions.
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Prentice et al. (1997) studied this question.
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