What does this research mean for the field?

Question

Accepted Answer

In luxury fashion, digital twin products that combine physical and NFT components yield the highest likelihood of purchase, an effect that is strengthened by high perceived product sustainability and mediated by brand legitimacy. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

Revolutionizing consumption: Unveiling the Allure of NFTs and digital twins for sustainable luxury fashion

Discussion

Member takes

Overview

Key Points

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