An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents

Recent public policy discussions have focused on the role and influences of television, school, and family in teaching young people various desirable and undesirable consumer‐related cognitions and behaviors. This research provides a theoretical and empirical basis useful in resolving such issues. The study examined the influences of television, family, school and peers on the acquisition of specific consumer skills that contribute to the individual's competency and proficiency as a consumer in the marketplace.