“Desrotulando” application: Brazilian consumer support tool for healthy food choices

The study aimed to describe an application to support Brazilian consumers, focusing on the motivation for users to join the application and the profile of the most researched foods. It was a descriptive study with secondary data from the application obtained from September 2022 to January 2023. The data analyzed includes the category of packaged foods, degree of industrial processing according to the NOVA classification, healthiness score generated by the application, and users' motivations for joining. A total of 116,594 new users were registered in the application, and 1,286,114 foods were scanned. Health (42.4%) and weight control (37.2%) stood out as motivations for joining. The prevalence of foods scanned was ultra-processed (52.4%), followed by minimally processed foods (21.9%). As for the healthiness score, most of the scanned foods had good grades. Ultra-processed foods presented a score distribution with significant variability, with a predominance of lower scores. The wide use of the application shows its ease of use and importance as a tool to support Brazilian consumers in making healthier food choices.